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Tag: Customer
Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders
Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing
CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...