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The Red Book of Content Marketing

A Paul Writer publication powered by Yorke Communications, Red Book shares insights regarding the world of content marketing.  Key Takeaways: Virtual battlegrounds are yielding real...

Video Highlights: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

This program brought together Dipti Nair, Editor at Large at YourStory.com, and Praveen Rao, General Manager & SVP at censhare together to discuss how to...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

Adaptive Content: The Way to Your Customer’s Heart

Imagine your organization’s content serving people in such personal, useful ways that it stirs feelings for your brand. What impact might those feelings have...

Turn User-Generated Content Into Undeniable, Glorious Connections

Are you down with UGC? It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come...

Build it? Buying Niche Media May be Better

Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table,...

Why Your Content Is Sabotaging Your Lead Generation

When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call...

Tricks That Will Bring Treats to Your Content Marketing Toolkit

Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...