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Content Marketing to Drive Market Leadership and Expand Segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...

How to Leverage Content Marketing to Drive Lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...

Start Small To Show Content Marketing Value to Your C-Suite

Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers...

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

Tricks That Will Bring Treats to Your Content Marketing Toolkit

Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...

3 Ways To Tap Into The Most Powerful Content Tool Ever...

In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end...