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Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

Tricks That Will Bring Treats to Your Content Marketing Toolkit

Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for...

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...

3 Ways To Tap Into The Most Powerful Content Tool Ever...

In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end...

Content Marketing: Rising Above the Clichés

Content is king. This phrase has become a cliché in past couple of years. And clichés are not that drive marketing efforts. So, where...

5 Ways to Optimize Your Social Media Content to Combat Content...

2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who...

The Social Bridge by LinkedIn

How trusted content on social media builds relationships with IT buyers