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What is marketing communication

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.

Little Black Book/LBB appoints Rohit Jain as Chief Technology Officer

~With his expertise in technology, he will help the brand focus on personalizing the product~ New Delhi, October 09, 2017: In a recent announcement, Little Black...

We Live in an Under-Communicated World and Here is Your Big...

This might come as a big surprise to some of you.  But I really believe in this. So here are some stats – in one...

What Every Marketer Can Learn From Listening To Mr. Amitabh Bachchan...

I recently saw a video interview with Mr.Amitabh Bachchan and found it an enjoyable watch. The interview conversation stayed with me long after I...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s...

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...