Tag: brand positioning
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
Why HR Needs a Brand Revamp
Corporate HR is under threat - faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities. Can then the...
Do You Know What to Say About Your Brand?
A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...