Paul Writer

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What is positioning strategy: how does it work

A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...

Why HR Needs a Brand Revamp

Corporate HR is under threat - faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities.  Can then the...

Do You Know What to Say About Your Brand?

A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...