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Brands That Went to War

ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...

9 Advertising Taglines From The 90s You Love

Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...

While Apple and Samsung Retain their Halo, OnePlus Gets it Right...

CyberMedia Research regularly conducts the Mobile Industry Consumer Insight (MICI) Survey to capture the consumer aspirations, preferences and challenges, and dislikes around smartphone brands....