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Tag: Account Based Marketing

Marketing

The ABC of Account Based Marketing

Prerna Katyal -
Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
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What’s Next for ABM: Tips and Predictions from ITSMA’s NextGen Forum

Paul Writer -
ITSMA’s recent Next Generation ABM Forum dug deep into the evolution of Account Based Marketing with a sellout crowd in London. With speakers and workshop leaders...