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MBS Speaker 2015: Abraham Alapatt, Chief Innovation Officer, Head Marketing &...

What according to you makes a brand `hot'? Proactive Innovation. the ability to look ahead of the curve and define new products/service offerings that customers...

Mumbai Brand Summit: Abraham Alapatt, Chief Innovation Officer, Head Marketing &...

In your own words, how do you describe a `hot' brand? A Hot brand in my opinion, is a brand that exudes tremendous energy and...