Sunder Madakshira has held leadership roles for over 20 years in sales and marketing functions at SAP, WIPRO, Infosys, Hindustan Unilever and VISA . Know Your Speaker: His experience spans across all aspects of marketing including product marketing, corporate branding, demand generation, PR, corporate social responsibility, government relations and talent branding. He is a recognized marketing thought leader and speaker at industry forums in India such as ASSOCHAM, NASSCOM and CII.
1. How do you deal with rising customer expectations?
The key to deal with rising expectations from customers is to work with the customer to co-create with the customer, build solutions for the challenges they face by working with them as their extended teams, help them visualize and reimagine their future and get them ready and build a competitive advantage for them.
2. What are 3 important points to remember when creating a digital customer experience?
It should be personalized to individual customers, it should have an element which delights customers at every turn and lastly runs on a technology platform.
3. What according to you will be the key trends in marketing of the future?
Use of technology will increase in sharpening marketing programs, the increase use of user generated content will determine your brand strength, increased use of vernacular and video in content to reach out to customers.
