India’s leading Ceramic Tile giant Somany, has recently endorsed an awareness campaign #NahiPhislenge, from 18th Oct to 2nd Oct 2015. Trending on Twitter, the campaign throws light on society unseen and serious issues related to politics, moral values, corruption, rape etc. #Nahiphislenge, is a social rage amongst the Indian Society, so as to pledge that they will not slip and fall when it comes to performing their moral responsibilities.

Being a responsible corporate Somany has taken this initiative to invite and aware people towards the social issues and make a pledge so as to not to slip from their moral duties. #Nahiphislenge went live on 18th October with their Radio Partner Red FM 93.5 FM. Within an hour of launch; the hashtag #NahiPhislenge was tweeted almost 2000 times, with the twitter trending on No. 1.

The leading tile manufacturing brand has always been a level up when it comes to the digital presence and innovative ideas for branding. “Somany Ceramics has recently launched their Slip shield or anti skid tiles and #NahiPhislenge was an apt platform to creating brand’s presence and product launch. Says Charu Malhotra , GM Marketing , Somany. “Besides coinciding with the functional positioning of #NahiPhislenge beautifully, the much larger aspect of the thought appealed us big time and we thought of taking it forward to masses asking people to pledge on various morals, ethics and integrity where they slip from in their daily lives” says Charu Malhotra. During this 12 days campaign, Somany team aims to build a positive approach in the society and make a strong impact by creating a change. Seeing the success of the social media campaign, Somany ceramics aims to create this as an annual property and keep on creating awareness around the realtime challenges in the society.

Right now the campaign is live in Mumbai, Delhi and Bangalore and has received a tremendous response on facebook and twitter. To participate in this rage please visit
//twitter.com/hashtag/NahiPhislenge?src=tren

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