Paul Writer launches SAP Think Tank , 
Video interview series with Head of Sales highlighting best practices
Rajendran S
Head – Marketing & Sales
C. Krishniah Chetty & Sons
On your organization’s approach from ‘selling to customers’ to ‘helping customers buy’…
To be frank we haven’t changed much on this approach as we are a 145 year old company and still being a family run business we have been catering to a large customer base all these decades. What’s most predominant is that the customers who have been shopping for generations are used to a certain way of buying jewellery which is very personalised. So when it comes to buying jewellery the older customers still feel and insist to meet the director or someone from the family for advice on their choice of certain products. So we always believe in personalised selling and that’s the strategy that we adopt.
“What’s most predominant is that the customers who have been shopping for generations are used to a certain way of buying jewellery which is very personalised.”
