Quikr, India’s No. 1 cross category classifieds business, has announced its foray into the entertainment industry by signing an MOU with renowned film industry veterans. As per the MOU, a joined entity will build first-of its-kind platform for Actors, Casting Professionals, Directors, Producers and other segments of India’s large film industry.
Partnering with third generation Film Maker Vivek Bohra and Casting Director, Aadore Mukherjee who has films like Happy New Year and Bhaag Milkha Bhaag to her credit, the new platform will bring together actors, casting directors and production houses to help meet the unique needs of India’s burgeoning entertainment industry.
“The whole Quikr journey started seven years ago when I was busy making a film in the US. While making the film, I used Craigslist to recruit 50+ cast and crew members in the US, but for the scenes to be shot in India, I realised India had no such platform I could use. So in some ways, life has come full circle for us – Entertainment has always been one of the key categories on Quikr and we are now excited to take things to the next level. Both our partners Vivek Bohra and Aadore Mukherjee live and breathe films, and we are excited to partner with them to infuse the passion of film crazy India with our experience in building digital marketplaces”, said Pranay Chulet, Founder & CEO Quikr.
Sharing his enthusiasm about the announcement, Vivek Bohra, Writer, Director said, “This partnership will help everyone in the Indian entertainment industry. Quikr’s vast reach will help aspiring film actors and other talent get noticed and connect them with opportunities that today seem completely out of reach to them.”
Casting Director, Aadore Mukherjee further added, “We see huge acceptance for this idea not just in Bollywood but also regional cinema, television, theatre, advertising and even international film production. With Quikr technology at the core of this idea, we are definitely on our way towards something big.”
As the pioneer in the cross-category classifieds space since the company’s inception in 2008, Quikr is the only classifieds platform in the country to launch separate verticals for important categories and has consistently brought out innovations which are uniquely suited for the needs of the Indian market.