PVR Cinemas, the largest cinema exhibition company in India, announced the launch of its 101st property in the country recently. With this, PVR augments its position by achieving a milestone in the cinema exhibition space by launching over 100 properties; reaching a count of 444 screens across 43 cities.
Since PVR’s inception of its first theatre in Saket, New Delhi, the company has grown exponentially in the Indian market. In the first quarter of FY 2014-15, PVR has opened 23 screens across Ludhiana, Mangalore, Hyderabad, Ahmedabad and Hubli.
Speaking on the occasion, Mr Ajay Bijli, Chairman and Managing Director, PVR Limited said, “This is a great moment for us. PVR today has over 100 properties reaching 43 cities across the country. We began our journey in 1997 with a challenging idea, a highly passionate team and with a belief to provide nothing but the best to the Indian audience. Our endeavor has always been to provide our customers with the best movie watching experience and to bring to them a platform of world class cinema; and as we continue to do so it gives me immense fulfillment to reach this great landmark.”
PVR has proved to be one of the most successful entrepreneurial ventures in the country. With the launch of its 100th and 101st property in Motera (Ahmadabad) and Hubli (Karnataka), PVR has achieved a landmark in its history. The brand provides a platform for the new revolution in the Indian cinema exhibition by bringing diversity, not only in cinemas and F&B offerings but also in providing niche content.
Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited said, “We are thrilled to cater to the new markets, by reaching our mark with over 100 properties. PVR was the first to provide a platform to the common man to not only enjoy a world class cinema experience but also provide them with a family entertainment destination. Today Indian audiences view movies as a part of a bigger experience. With the 100 yardstick, we definitely would reinforce and add vigour to our commitment on various initiatives on the entertainment front.”
The focus is to innovate for audiences, an impeccable space, product and service. From digital projections to sound systems, being the first to invest in the Dolby sound system in India, and stunning 3D facilities, PVR Cinemas aims to immerse you in the movies.