PRHUB, one of India’s leading, independent, full-services PR and communication firms, announced it has signed Kurl-on (India’s leading mattress brand) as its exclusive PR/communication partner. PRHUB will play a key role in Kurl-on’s transition into a home furniture player building on its leadership position in the mattress space.
Commenting on the win, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “We’re extremely proud and happy with the confidence, one of India’s leading consumer brand has reposed in us. The continuing addition of consumer clients is strategic as it reinforces our positioning as one of the truly full services, across verticals, national, PR/communication partner of choice for b2b and b2c firms. That many of the new mandates have us delivering social media, influencer engagement and digital marketing support, augurs well for the integrated communication value proposition that we believe is the future. Look forward to a win-win partnership with Kurlon.”
In his comments, Ashutosh Vaidya, Chief Marketing Officer, Kurl-on Enterprises Ltd., said,” We were looking for strategic communication with pin-pointed accuracy, national reach and ability to understand/execute in view of the changing media atmosphere & strong emergence of social media. We found in PRHUB the partner with all these attributes. Its four months now – we have seen high quality and widespread coverage nationally and the quality of strategic counsel has been very good.”
In April PRHUB signed on Ripple – a leading tea brand, where the mandate is social media/digital marketing led with traditional PR as the support, burnishing the agency’s credentials as a new-age communication firm that has strengths beyond traditional PR. It has many more wins in the pipeline across b2b/b2c.