Bangalore-based Furlenco, India’s first online furniture rental company recently set the RJ console ready for the mightiest showdown of the season, ‘War of the RJs’. The campaign featured popular RJs across Bangalore and Mumbai pitted against each other while acting as influencers for the brand. The winner was decided by their fan base.

The ‘War of the RJs’ campaign had 12 of the most popular RJs participating in this first of its kind clash. Fever FM’s RJ Anurag Pandey & RJ Sidhu, Radio One’s RJ Erica D’souza & RJ Hrishi K, Big FM’s RJ Neetu & Bhavna, RJ Writambhara / Gaurav and Radio City’s RJ Rohit Veer, RJ Archana & RJ Salil came forward from Mumbai. Meanwhile, Indigo’s RJ Michelle & Nathan and RJ Shagufta Ahmed and Radio One’s RJ Pijosh & RJ Prithvi formed the Bangalore brigade.

The participating RJs indirectly became the brand ambassadors of Furlenco and influenced the listeners in their innovative and fun ways to avail offers on the brand’s rental furniture.  They convinced the listeners of how Furlenco’s furniture will help them when they are entering a new city, shifting from a shared accommodation to one’s own pad, getting married and furnishing a new home and whenever they wish to experiment with something smart, stylish and unique. Each RJ had a unique referral code which he/she would then offered to his/her listeners while influencing them to choose Furlenco and make him/her win. The winner of the competition was decided basis the number of conversions from each code.

Ajith Mohan Karimpana, Founder and CEO of Furlenco said, “Many people in the metros are not able to afford living spaces or furniture. The campaign was targeted at the consumers who were looking at convenient, cool and economic ways to furnish their homes. The RJs acting as Furlenco ambassadors had a significant fan base each and used this unique platform to engage with their listeners. We are thrilled to be the first to conceptualize such a popularity contest. This is a great opportunity for the RJs to mobilise their fan base in these cities and we are quite excited to see them use their characteristic flair to promote our brand and add to the recall value for Furlenco.”

Incorporated in 2012, Furlenco introduced its novel concept in the furniture space to make immediate access to a great-looking home, a convenient reality. The company follows the rental model which is 60% cheaper than EMI, whereas the high quality and award-winning furniture available online is designed by in-house designers and styled as per European and Tropical Indian standards to easily fit into urban Indian Homes.

About Furlenco

Furlenco, India’s first online furniture rental portal makes furnishing a home quick, easy and affordable, a novel concept unheard of so far. As part of its service of giving the home a complete aesthetic look in one shot, Furlenco rents out an array of award-winning designer furniture that is high on quality and comes with matching furnishing and decor for a monthly subscription fee.


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