Menu
India’s longest running newsletter. Join 30,000+ subscribers in a weekly ritual that started in 2011. Subscribe
Managing Indeed’s ‘Simply Better Work’ Radio Campaign in Singapore
Indeed aimed to increase brand awareness among job seekers in Singapore through an engaging and informative radio show, coupled with social media campaigns. The goal was to connect with young job seekers, discussing current workplace topics to attract them to the Indeed platform and its features.
About the Client
Client: Indeed
Partner: Kiss92 FM, SPH Media Singapore
Duration: 10-week partnership in April-June 2023
Strategy and Execution
The initial concept was to produce a podcast series. However, Paul Writer, in collaboration with SPH Media, evolved this into a dynamic 10-part weekly live talk show during drive time on Kiss92 FM – ‘On your way with Josh’, with additional promotions and content capsules at other times for maximum reach.
Program Details:
Live Talk Show: Aired every Monday at 4 PM for 10 weeks.
Guest Speakers: Included renowned career coaches Adrian Choo, Samantha Ng, and Jason Ho hosted by Joshua Simon of Kiss92 fm
Topics Covered:
- Soft skills and hard realities
- Lateral thinking for creating winning CVs
- Things to do before applying for a job
- Jobs you never knew existed
- How to explain gaps in employment during the job interview process
- Balance beats burnout
- Complacency at the workplace
And many more
Engagement Strategy:
Radio & Social Media Integration:
- The radio content was extended to social media platforms of Kiss92 FM and the influencers, creating a cohesive campaign.
- Audiences were invited to post their questions to the experts, driving high engagement and interaction.
Expert Contributions:
Career experts discussed critical topics and provided actionable advice, addressing job seekers’ queries on skill upgrading, job searching, and work-life balance while subtly weaving in Indeed’s hiring platform and tools. The radio host Josh also shared Indeed messaging during the show and its promos, trailers and capsules to ensure that the brand was showcased as a platform that helps jobseekers reach their workplace goals. Questions from listeners were invited and answered during the show.
Results and Impact
Radio Audience: Significant listener engagement during the drive time show.
Social Media Interaction: High levels of engagement, with numerous questions and interactions from job seekers in Singapore.
Brand Awareness: Enhanced visibility for Indeed as a platform dedicated to helping job seekers find meaningful employment and career success.
“This collaboration with SPH Media’s Kiss92 FM aligns perfectly with Indeed's mission of helping people find jobs and creating a better future of work,"
Nishita Lalvani, Marketing Director at Indeed.
"By combining the power of radio and expert insights, we aim to equip job seekers in Singapore with the necessary tools and knowledge to navigate the evolving job market landscape successfully."
Conclusion
Paul Writer successfully managed and executed Indeed’s ‘Simply Better Work’ radio campaign in partnership with Kiss92 FM. Through strategic planning, expert engagement, and effective use of media channels, the campaign achieved its objective of empowering Singapore’s job seekers and increasing Indeed’s brand awareness.
This case study exemplifies Paul Writer’s capability in campaign management, delivering impactful results through innovative and tailored marketing solutions.
Subscribe to our newsletter
Receive Jessie’s weekly Marketing Booster
