Havas Media Group India has won the Integrated Media mandate of HolidayIQ.com – India’s largest travel community and holiday’s recommendation engine, in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of INR 30 crores.
Powered by the Indian traveller community and experts, the portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ gives customised, relevant, information and insights on – places, hotels, sightseeing and transport to customers.
Speaking on the association, Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with our objectives. Young, professional and passionate we look forward to working with this Havas Media team.”
“The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate”, stated Diptakirti Chaudhuri, CMO, HolidayIQ.com.
Commenting on the win Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “It is a great win for us. HolidayIQ is a very ‘meaningful’ brand in an extremely engaging category. Havas also has an entrepreneurial DNA which allows us to understand the challenges and objectives of these clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.”
Mohit Joshi, Managing Director, Havas Media Group-India, said, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association.”
The win comes on the back of Havas winning the Integrated Media business of BlueStone.com.
Both these businesses will be handled out of the Havas Media Bangalore office. Havas Media Bangalore also handles the media duties of Quikr – which is their lead account in the market.