Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path | With Torcai

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    Date/Time
    Date(s) - 02/08/2018
    3:00 pm - 4:00 pm

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    Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path

    Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path

    Paul Frampton, chief executive of Havas Media Group UK, once said Google and Facebook are “black boxes” that don’t give publishers, agencies or the brands access to their algorithms or audience data and the data being mined are for Google and Facebook — and not for the brand.”

    The duopoly of Google & Facebook is an existing reality for every digital business. Any company who’s part of today’s digital ecosystem is not immune to the challenges of this duopoly. From how you bid on your programmatic spends to how you distribute your social budget these two giants clearly dictate it for you. The opportunity to explore beyond these two has been very limited due to their staggering presence on your strategy board.

    This constraint on growth under the giants has highlighted the strength of Audience Data which is harnessed brilliantly by both Google & Facebook, however within their walled gardens, and been the growth engine for digital spends. Building your own Audience Data is the new growth path for Digital Businesses- media companies, agencies, marketers and new age AdTech-MarTech companies.

    Through this webinar we would discuss and illustrate the roadmap to Digital Business growth via Audience Data.

    For more details, click here.

    DISCUSSION AREAS
    Through this webinar we would discuss and illustrate the roadmap to Digital Business growth via Audience Data.
    1. The duopoly of Google and Facebook and the challenges they pose
    2. Beyond the duopoly – how to explore beyond Google and Facebook
    3. Building your own audience data and exploring new growth paths

    Alternatively, to join directly on the day of the webinar use the link:
    //zoom.us/j/174321684

    For any queries,
    you can write to us at vishak.kashyap@paulwriter.com / chandrachood@paulwriter.com.
    Call us on : +91 98868 42412 / +91 90353 03444 / +91 99641 95859

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