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Accelerize and its digital marketing software division CAKE, today announced that CAKE has expanded its international operations to India, which joins Newport Beach, Calif., New York, London and Sydney, Australia as part of the company’s global footprint. CAKE’s New Delhi presence supports the company’s rapidly growing base of customers and partners in the Indian market, which already includes Fork Media, Komli, Pointific, ValueFirst, Shoogloo and more. CAKE’s marketing software platform currently tracks more than 500 million consumer actions on a monthly basis in India, capturing the deep insight that advertisers need to optimize their digital spend, and that networks and publishers can leverage to make better decisions and monetize their businesses.
“India’s startup market is hot, and large numbers of up-and-coming ecommerce companies in need of data tracking capabilities are turning to performance marketing to build their businesses,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE has experienced tremendous growth in India over the past year — going quickly from ground zero, to establishing our innovative tracking technology as a recognized global software platform of choice. Our presence in New Delhi will allow us to make the region a key pillar in our international strategy.”
CAKE’s SaaS-based solutions track, attribute and optimize the performance of digital campaigns across multiple marketing channels, including display, mobile, search, email, video and more. According to eMarketer, almost $1 billion will be spent on digital ads in India this year, and investments in formats served to internet-connected devices, including PCs as well as mobile devices, are growing by double-digit rates. This year’s expected 27 percent growth in spending will bring digital to 14 percent of the $6.5 billion total ad spend in India.
CAKE’s India expansion comes at a time when the company is experiencing solid momentum. Q1 2015 marked the company’s 20th consecutive quarter of revenue growth and significant global diversification was achieved with 26 percent of overall revenue derived outside the U.S., up from 19 percent in Q1 2014. In addition to India, CAKE by Accelerize now serves clients from more than 30 countries across the globe including Australia, Brazil, Canada, China, Germany, Israel, South Africa and the UK.
On May 28, CAKE will be participating in a panel discussion titled, “Mobile Analytics: What Can Be Measured and What Cannot?” at the Global Mobile App Summit taking place at the ITC Grand Chola, Chennai, India on May 28 and 29, 2015. App developers, marketers and managers, along with executives from some of the most dynamic and forward-thinking companies in the world will converge at the event which will feature speakers sharing insights on the future of the industry and how to thrive in an ever-crowded marketplace.