Bluestone.com celebrates Mother’s Day with the campaign #noonebeatsmymom (No One Beats My Mom) revelling graceful moms. The campaign consists of two short films and the exclusively designed ‘Eternal Grace’ collection.
The film highlights the feeling of “My Mother is the best” in individuals who stay away from their families. The film plays on the argument that is typically prevalent among couples on whose mom is the best.
Talking about the videos, Srinivas S, Chief Marketing Officer – BlueStone.com says, “Relationship is the essence of the Eternal Grace collection. Our videos address the delicate relationships between children and their parent and spouse’s parent. The films draws attention to the ever present argument between couples on whose mother is the best, and replays a typical scene from any modern urban household. It also reflects our philosophy that relationships need to be nurtured.”
The Eternal Grace Collection pieces are set in gold with diamonds and precious stones. The pieces are perfect for all age groups, the collection comprises of pendants, earrings, rings and oval bangles.
Talking about the collection, Shipra Jain, Vice President – Design said, “The Eternal Grace collection celebrates classic and timeless jewellery. This is line of jewellery is designed to be passed down through generations in years to come”. She further adds that, “These pieces are classic in their appeal and can be worn for all occasions and with all attires”.
Creative agency: Blot Pictures
Production house: Thinking Machine
Director (film): Meera Jyothis