Nidhi Mahesh

Nidhi Mahesh has been out there in the fascinating Media and Communication market for over 15 years. Starting out as a television journalist and then moving to marketing, she has had the privilege to see the dynamics of the market change from reactive, periodic and generic communication to proactive, real-time and responsive one in the past decade. She specialize in driving ROI driven B2B Marketing programs and have been recognized for setting up processes,and building teams for both developed and emerging markets . She also focuses on building Content Strategy leveraging communication platforms, latest technology and Social Web. Her other passions include Marketing Management Campaign Planning, Offering Development activities like Capability Definition, Market Requirement Assessment, Pitch Definition, Proposition development and GTM campaigns.