Arihant Superstructures Ltd (ASL), a real estate company with dominant presence in the affordable housing segment has created history in the launching of their new projects in Jodhpur. Arihant Ashray, Arihant Aangan and Arihant Aanchal have seen tremendous response in terms of booking within days of its launch.
All the three projects are in the affordable housing category and have received confirmed bookings from more than 650 plus retail customers. These bookings are across all the three projects are of worth sales of Rs 100 crores plus within 3 daysof a launch, a whisper in the market. Quite astonishing and unbelievable of incredible achievement in a small market like Jodhpur, but true. This speaks high about the brand ARIHANT.
“I believe there is never a “NO MARKET”. At any point of time, there is demand for a specific product at the right price. Arihant has carved a niche for itself in the real estate market in Jodhpur and these bookings are a strong testimonial to the fact that there is no substitute for quality construction, brand and the reputation of the builder. Arihant will continue to deliver quality homes at prices that add value to our customers.” comments Mr Ashok Chhajer Chairman & Managing Director of Arihant Superstructures Ltd.
The source of inspiration for Arihant is its Promoter, Chairman & Managing Director, Ashok Chhajer. Under his leadership, Arihant has developed integrated – in-house capabilities and resources right from land acquisition & procurement, liaison, architecture & planning division, interiors design & construction division, design & engineering, EPC and Marketing & Sales which are rare in Real Estate Company. This gives a competitive advantage for the positioning of Arihant in the real estate market. His foresightedness of ‘Affordable housing’ has made Arihant a dominant player in Navi Mumbai region creating a story of 11.4 Mn square feet in hand for development. This matches with Government of India’s mission of “Housing for all by 2022” in India.
Mr Ashok Chhajer, Chairman & Managing Director of Arihant Superstructures Ltd feels that the same brand could have different perception and expectations from different segments of customers. For a LIG customer it is the trust and reliability which denotes the brand. For MIG it is a peace of mind and for HIG it is a status what brands bring to their personal life and society. The brand always remains in all the five senses of a human being and the product quality & positioning is most important to build and sustain a brand. If the product is not good the brand will lose its position in no time, and when it stands out, all the spending done in the brand can be a profitable Business. Arihant’s belief of standardization of product line, consistent fixed vendors for materials, monitoring production cycle, inventory management of materials, following checks & balances’ system and training of manpower has helped Arihant to evolve as “Factory of Homes”.
Arihant Superstructures Ltd (ASL) is a real estate company with dominant presence in the affordable housing segment in the Mumbai MMR and the Jodhpur region. The Company has executed projects covering 4 million square feet comprising of over 5000 homes and as on date it has 15 projects under different stages of development covering over 12 million square feet. ASL is listed on Bombay Stock Exchange. Recently The Economic Times has conferred the BEST CORPORATE BRANDS 2016 award in the real estate sector. The company has adopted the concept of ‘Manufactured Homes’ and branded it as ‘Factory of Homes’ to streamline and standardize the way homes are built.
Arihant legacy is the ‘Trust’ that it generates amongst all their stakeholders and customers and the long life of all the projects. Arihant is ambitious and want to ensure that brand completes a century and beyond. A lasting legacy is what Arihant is aiming for.
