Rangeela, one of the leading brands from the house of Pidilite brings to you ‘Holi Ke Rang’ the non-toxic Holi colors encouraging the spirit of celebrating a safe and people friendly Holi. Holi, the festival of colors, heralds the arrival of spring and is celebrated with lot of bonhomie and vibrancy. People take pride to smear each other’s faces with unlimited layers of color embracing oneness, bonding and love. It is not just children, but the young and the old alike who take delight in this joyous festival.
But now-a-days, there has been an increasing concern about playing Holi as the colors are non eco-friendly. The synthetic dyes and ordinary colors that flood markets have a very harsh and toxic effect to the skin. Children are particularly vulnerable to these inferior quality colors that contain dangerous toxins such as lead and mercury. There have been reports that use of these toxic colors and industrial dyes have lead to severe skin allergies and eye problems.
Rangeela Non-Toxic Holi Ke Rang is a safe, non-toxic range of ready-to-use powder colors. Rangeela Holi Ke Rang is made of cosmetics grade ingredients and conforms to EN71-3 European Standard making it safe for use by kids aged 3 years and above.
Mr. Rahul Sinha –President of Sales and Marketing Consumer Products ASF Division, “Seasonal and natural herbs used traditionally have been replaced with synthetic colors. These are oxidized metals or industrial dyes which are toxic and have reported to cause skin irritation, allergies etc. We are pleased to present Rangeela Holi ke Rang. These colors are completely safe and guards against any skin allergies or rashes. We wish everyone a happy and safe Holi.”
About Pidilite
Pidilite Industries Limited has been a pioneer in consumer and specialties chemicals in India. Over two-third of the company’s sale come from products and segments it has pioneered in India. Its product range includes Adhesives and Sealants, Construction and Paint Chemicals, Automotive Chemicals, Art Materials, Industrial Adhesives, Industrial and Textile Resins and Organic Pigments and Preparations. Most of the products have been developed through strong in-house R&D. Pidilite is also growing its international presence through acquisitions and setting up manufacturing facilities and sales offices in important regions around the world.
