Paul Writer launches SAP Think Tank , 
Video interview series with Head of Sales highlighting best practices
Sunil Raina
Business Head
Xolo India
On the importance of customer centric sales automation…
One of key requirements in today’s age is visibility- visibility of everything that is happening in the value chain. Right from when the customer walks into the shop, his interaction with the value consultant and then the retailer’s interaction with the company and distributors. The following can be tracked on the parameter of transparency. We have deployed a mobile app which resides in the smartphones with our field sales people and our consumer consultant hence; all the transactions taken place are captured on this app. So sitting here we are in a position to understand what is happening on the ground and what interventions should be done to make sure that our sales are running smoothly. Apart from this, we have deployed SAP systems from day one- so in every domain SAP systems work well for us. However, the mobile application takes care of the last mile connectivity issue.
“So sitting here we are in a position to understand what is happening on the ground and what interventions should be done to make sure that our sales are running smoothly.”
