Paul Writer launches SAP Think Tank , 
Video interview series with Head of Sales highlighting best practices
Darshana Shah
Senior Vice President- Marketing and Visual Merchandising
Hypercity Retail (India) Ltd.
On the role of sales in this digital age.
In today’s digital world there is no there is no role for sales at all, but the brands should facilitate customers online. It’s not about selling anymore, but then again it’s about facilitating and convenience. Now we understand the customer, his/her insights and then provide them with those kinds of products and services. Hence, the brand becomes a facilitator between a service/product and a customer needs. Technology also plays an important role to gage customer insights and understand their decisions.
“Now we understand the customer, his/her insights and then provide them with those kinds of products and services. Hence, the brand becomes a facilitator between a service/product and a customer needs.”
