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50 Snack Boxes’ packed and delivered in 30 Days
About the Client
Client: Microsoft India
Project Duration:1 Year (2021-22)
Campaign: Weekly LinkedIn Posts
The Challenge
Microsoft India had accumulated an extensive repository of client success stories demonstrating how various companies, ranging from large enterprises to small-scale businesses, achieved significant results using Microsoft products, tools, and solutions. However, these detailed case studies were underutilized by the sales and marketing teams. The primary issues were:
- Accessibility: The case studies were lengthy and time-consuming to read.
- Amplification: The success stories were not being effectively distributed across various media channels, limiting their reach and impact.
The Solution
Paul Writer was tasked with transforming these comprehensive case studies into easily consumable and visually appealing content pieces, which we lovingly termed ‘snackboxes.’ The goal was to highlight the key points clearly and briefly, making them suitable for quick reading and sharing.
The Benefits
The SNACKBOX approach offered several advantages:
- Always Ready Marketing Assets: Sales and marketing teams had immediate access to ready-to-use content.
- Faster Go-to-Market: The concise format allowed for quicker dissemination and usage.
- Alignment with Master Narrative: Ensured consistency with Microsoft’s overall messaging strategy.
- Flexible Proliferation: Content could be adapted into various formats, including short videos, infographics, single sheets, social media banners, and email texts.
The Process
Paul Writer undertook the task of converting 50 detailed Microsoft India case studies into ‘snackboxes.’ Each ‘snackbox’ consisted of five easy-to-read and engaging content pieces:
- Single Slide Presentation: Summarising the case study.
- Short Video: Highlighting the key success points.
- Infographic: Visually depicting the success metrics.
- Emailer: Concise text suitable for email campaigns.
- Social Media Banner: Designed for quick sharing on platforms like LinkedIn, Facebook etc
The Outcome
Within 30 days, Paul Writer delivered 50 ‘snackboxes’, each comprising five distinct marketing assets. These ‘snackboxes’ provided Microsoft India’s sales and marketing teams with versatile and engaging content ready for immediate use in communications and amplification efforts.
Results
- Enhanced Accessibility: The content was easier and quicker to consume, increasing its utility in sales pitches and client interactions.
- Improved Reach: The content was effectively amplified across various mediums, reaching a broader audience.
- Increased Engagement: The visually appealing and concise format led to higher engagement rates.
This case study highlights how Paul Writer’s innovative content team transformed Microsoft India’s detailed case studies into impactful marketing assets, driving better engagement and wider reach.
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