Mirror, Mirror on the wall, who is the most popular of them all? With over 25 million business profiles alone, Instagram is clearly in the run to win the title!
Since its very inception, Instagram has helped some of its users shoot to fame faster than you can say Jack Robinson! Providing the perfect platform for people across fields, Instagram has proved to be a good starting point for those looking to promote their business, brand or service.
If you’re a startup and looking to be noticed, Instagram is a good place to begin creating your foundation. Not only can you sponsor your posts so they get more views, you can also employ a few key techniques to gain traction. Here are five that have been tried and tested by avid Instagrammers:
1. Find Your Tone
It’s important to know what you want to gain out of this. Once you know that, you can zero in on your target audience and create a vibe to attract said audience. Since Instagram is primarily visual, you can post product reviews, ads, upcoming brand events etc. However, it’s important to hit just the right tone, the tone that fits your brand image. You can have a color theme, or keep it black and white. Use the same border or same filter to keep a uniform and attractive look. It’s up to you but make sure you stick to your tone! And brownie points if you condense that vibe to fit into your Bio!
2. Mind Your Business!
The business profile allows you to link your Instagram page to Facebook and gives you insights on how well your posts are doing. It also makes it easier for your followers to connect with you. Apart from that, you can also promote your business by sponsoring posts so they’ll get more visibility.
3. Be Consistent!
If you post haphazardly and often forget to post itself, your followers will lose interest and BAM— one day you’ll open your page to add a post and find your numbers have dropped. Post twice a week, or once a week, or even once in two weeks but be consistent about it so that your followers know to expect something.
4. Hashtag Your Way to Fame
Use relevant hashtags that will improve your chances of being noticed. The more the merrier but don’t let it crowd your post.
You can look for the hashtag you want to use in the search bar, you’ll see how many people use it. If the number seems too much and you fear the post will get lost in the flood you can try revamping it to fit your product, for example, #cosmetics can be #maccosmetics.
5. Engage With Your Audience!
The more you respond, the happier your audience will be. Not only does it show that you’re down-to-earth but also makes them feel their importance, and they are important! Without an audience, you’re just shouting into the void. So engage with them. Respond to their comments or like it at least. Make it known that you hear them and value their inputs.
Bonus Tip!
Apps like Crowdfire, Union Metrics, Iconosquare make it easier to keep an eye on your analytics! This way, you have all the insights and can use them to improve upon your page and gain traction!
Happy Instagramming!
