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Yearly Archives: 2014
Innovative Marketer Dialogue: Anuradha Narasimhan
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anuradha Narasimhan
Director – Marketing
Britannia Industries Ltd
On Multi-channel marketing program and...
Kareem Yusuf, IBM Talks About The IBM Approach
Can you elaborate on IBM’s approach towards Maas?
Kareem Yusuf, IBM Talks About Marketing as a Service
Your view on marketing as a service (Maas) and its relevance today?
Kareem Yusuf, IBM talks about “Operating in a Context” & Personalization
Can you elaborate on the term “operating in a context” that you have used earlier and personalization?
Kareem Yusuf , IBM talks to Paul Writer on Indian Marketers Responding to Analytics
How do you see Indian Marketers responding to analytics as a tool for better targeting?
In Conversation: Kareem Yusuf, IBM
Kareem Yusuf is the Vice President of Development, SaaS Delivery & Business Operations, Enterprise Marketing Management, IBM Software Group. He is responsible for software...
Innovative Marketer Dialogue: Anisha Motwani
Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices
Anisha Motwani
Director & CMO
Max Life Insurance
On Multi-channel marketing program and...
62% Of Indian CMOs Will Increase Their Tech Budget In 2014
I just published a report on CMO tech spending trends in India and what these trends mean for CIOs in the country. For this report, we...
Samsung’s Galaxy S5 Campaign Takes a Holistic Approach to Empower People
The latest Samsung Galaxy S5 campaign gets the right perspective in this context, by focusing on Samsung’s commitment to empower consumers. From the very...
Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets
The topic of better Internet connectivity is a subject of much excitement these days due to both Facebook and Google making efforts to bring...