Since 2010, we have had the privilege of partnering organisations such as Adobe, Cisco, Hindustan Times, IBM, LinkedIn, Microsoft, SAP and more. Paul Writer engages with B2B clients to help them develop and manage their outreach to a qualified audience. Our approach is to enable consistent engagement with the target audience through multiple connected activities such as tweet chats, webinars, conferences, roundtables, research, advisory boards. This approach is ideal when clients have a named wishlist of organisations and have specific titles/functions that they wish to connect with.
|Marketing Advisory Services||Research and workshop approach to define the marketing problem and devise an appropriate response.||Happiest MindsIBSMicrosoft
|Community Management||Design, build and manage a community of users, customers or prospects. This includes managing online awareness, content publishing and events calendar.||Microsoft INDUS (Indian Users of SAP)HR Community (in progress)|
|Program Management Office||Act as an extended marketing organization of the client, manage a campaign using a larger ecosystem of providers||CiscoLinkedInSAP
|Online & physical events||Conferences, Roundtables, curated agendas for conference-in-conference requirements, awards, tweetchats, webinars, certification programs, workshops||Hindustan TimesLinkedInMicrosoft|
|Custom Publishing & Research||Video interviews, case studies, research reports, articles, interviews, customer newsletters||AdobeYorke CommunicationsMicrosoft
Jessie Paul has over two decades of experience as a marketer. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and was Chief Marketing Officer of Wipro Technologies.
In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with clients to build sustainable client and prospect outreach programs. Paul Writer itself is a vibrant marketing community of 30,000 senior executives covering 95% of India’s top firms. Clients include Adobe, IBM, INDUS, LinkedIn, Microsoft, Oracle and Sodexo. Jessie Paul has conducted marketing workshops for firms such as Beroe, Cisco, Microsoft, SAP, Siemens, Tech Mahindra and many more.
She is much in demand as a speaker at business conferences and was a speaker at the India Conference at Harvard in 2016. Jessie is frequently cited as a marketing expert in publications and is the author of No Money Marketing, published by Tata McGraw-Hill.
Jessie is an independent director on the board of SQS India BFSI Ltd (SQSI: IN) Jessie Paul holds an MBA from Indian Institute of Management, Calcutta, and a bachelor’s degree in computer science and engineering from National Institute of Technology, Trichy. A self-confessed social media junkie she tweets as @jessie_paul
She can be reached at email@example.com
You can view her full public profile at https://en.wikipedia.org/wiki/Jessie_Paul