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Five Keys to Success: Deloitte’s Thought Leadership Shift

Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services,...

Paul Writer Announces Winners of Excellence in IT Marketing Awards 2017

Paul Writer announced the winners of the Excellence in IT Marketing Awards, presented by Manipal Pro-Learn at its 5th Annual Great Indian IT Marketing...

IT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini Technology Services

What are today's CEO's expectations from the CMO? The expectations for an organization’s chief marketer have increased exponentially in the past few years. In this...

IT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at...

What are today's CEO's expectation from the CMO? It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department...

How has Marketing Changed in the Age of Digitization?

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems ​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ talking how...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards...

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

Paul Writer Recognizes Excellence in IT Marketing at 4th Great Indian...

Knowledge Partner ITSMA and co-hosted by LinkedIn Paul Writer announced the winners of the Excellence in IT Marketing at its 4th Annual Great Indian IT...

Interview: IT Marketing Summit – Poornima Couto, Wipro Limited

From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? The...

Interview: IT Marketing Summit – Sunder Sarangan, Persistent Systems

From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? 2016...

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