Paul Writer

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Bolster Economic Growth Through Creative Industries: India’s USD 100 Billion Imperative

Digital India Foundation (DIF), a not-for-profit think tank aimed to foster digital inclusion and adoption, hosted the inaugural edition of ‘Create4India’. A forum where...

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...