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Virginia Sharma, LinkedIn India: The Good News is We are Not...

If you are not toothpaste then you can actually be multiple things on any given day and not necessarily stand for bright...

You Are Publishing Too Much (and Failing)

“The essence of strategy is choosing what not to do.” – Michael Porter More than anything else, this quote has been in my mind lately....

The New Era of the Hybrid Marketer

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...