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In Conversation with Amuleek Singh Bijral, Founder & CEO, Mountain Trail...

Amuleek Singh Bijral, Founder & CEO, Mountain Trail Foods (Chai Point) on Future Plans of Chai Point

BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point

What according to you makes a brand `hot'? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.   A...