Tag: Brand Development
Can You Do Strategic Brand Innovation If You Are Brandcuffed?
Spring in Canada is a wonder to behold.
For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but...
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands
When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G.
I remember thinking...