Paul Writer

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Can You Do Strategic Brand Innovation If You Are Brandcuffed?

Spring in Canada is a wonder to behold. For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but...

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...