Paul Writer

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Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

Of all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...