Eureka Forbes, India’s leading health and hygiene brand has forayed into a new category of premium healthy cookware by introducing a breakthrough innovation in cooking with its latest offering, Euroviva. With the launch of this range of products, Eureka Forbes marks its entry into a new category of Healthware (Healthy Cookware) in India further strengthening its expertise in product and category innovation. The company is introducing the product range in 7 cities across the country.
With the kind of lifestyle choices we make, health takes a back seat during our productive years. Most of us work in an environment involving minimal physical activity. Such a sedentary lifestyle and unmonitored eating habits paired along with inappropriate conventional cooking methods often result in frequent health problems.
Keeping this in mind, Eureka Forbes has invested in extensive research on various cooking practices and procedures to address consumer needs and aspirations. Scientifically designed, Euroviva Healthware uses cooking technology that retains the natural elements in the food being cooked, thereby enhancing the flavor of the meal, without the requirement of any additional external flavoring. This helps people take control of their oil, sugar, salt and spice intake. Euroviva is ideal for cooking entire traditional meals unlike other products which are restricted to only making snacks, thereby setting it apart as one of its own kind of cooking solution.
Euroviva’s unique sealed circuit method and surround heat effect helps cook food faster, thereby saving on cooking gas or electricity cost to a great extent. Its proprietary technique, which uses a combination of metals like steel, aluminum and copper helps us low-oil and low-sugar cooking. Moreover, the material doesn’t leach or corrode like many other metals or materials used for cooking making it very safe and hygienic.
With the launch of the product, the company aims to create abundant opportunity for women entrepreneurs by setting-up a direct selling line comprising entirely of women, who are known as Nutri-consultants and Health-consultants. Eureka Forbes has invested heavily in the training and development of this network of women, while allowing them the freedom of flexi-timing as they work as freelancers.
Announcing the launch, Mr. Marzin Shroff, CEO – Direct Sales & Sr. Vice President – Marketing, Eureka Forbes Limited said, “Our decision to foray into a new category was a very conscious one. We are in the clean home business and are present in many kitchens. So a natural extension for us was food. You are what you eat and when it comes to health, compromise is not an option. While choosing healthy foods and recipes is an important part of eating right, cooking them in a healthy manner is equally important. Moreover, through this new product portfolio, we aim to harness the power of women through our direct selling line, thereby creating better opportunities for independent women across the country. This is one of our steps to bring gender balance in our front line channel team. It is an important milestone for Eureka Forbes which will take our market leadership in India to the next level. We wish to make Euroviva a 100 crore business unit in 3 years’ time.”
Key Features of Euroviva Healthware Range
-Multi cooking system which can be used for roasting, baking, stewing, simmering, braising, searing, steaming, frying and cooking
-Materials used do not corrode to pollute the food: Clean, safe, and natural way to cook
-Thoughtfully designed knobs, rims and lids: Safe, spill-proof, drip-proof way to cook and serve
-Safe for stove & induction cooking
-Dishwasher-friendly
