Content & Email Marketing Tops the List of Preferred Channels for India Marketers

Top Line Findings of Digital Marketing 2019:

• • Digital Marketing Investment: Digital Marketing budget is planned to be increased in 2019 (93% of marketers in India said).
  • Content Marketing: In 2019, content marketing is the top investment area for India marketers.

• Measurement of Success: India marketers find it difficult to attribute success accurately. Technology Limitations is the biggest hurdle.
• Marketing Challenges in 2019: Proving ROI on digital marketing activities remains the top challenge for India marketers.
• Email Marketing: Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.