The Hot Brand Summits are conceptualized as a power-packed day of masterclasses, discussions, sharing, and learning along with celebrating the achievements of the Hot Brands from each city – Bengaluru, Mumbai, and Delhi/NCR. Hot Brands are brands headquartered in that city and which are judged to be ‘hot’ in terms of growth, longevity, brand salience and loyalty by a combination of social voting and an esteemed jury. Now in its 4 edition the Hot Brands are a well-loved program that sees participation from the hottest brand owners in each city.