IFIM Business School
Prof Dr Githa Heggde is the Dean, IFIM Business School. She was the Officiating Director at the school, during which she led the team to AACSB accreditation. She is a corporate consultant on Marketing and Sales enhancement, She is the Chairperson, Confederation of Indian Industries- Indian Women Network (CII-IWN)and in the board of CII Karnataka, Country Director, India,EuroMed Business Research Institute. Member, editorial board of International Journal on Emerging markets, Emerald, Core member at the Centre for Emerging Markets, IIM, Lucknow, Faculty resource for MDP at IIM Kozhikode, apart from holding other distinguished positions in various professional bodies. She has over 28 years of teaching, consultancy and industrial experience.
Has conducted several consultancy and training programs for corporates and senior marketing and sales executives for ITC, Infosys, Murugappa group, Pricol, HDFC, EY, Biocon and several leading companies. She has been engaging in consultancy and research with companies such as Logitech, USA, iWatt, USA, Reliance and many others.
She has presented papers at Academy on International Business at Boston, EuroMed Research Institute at Marseille, France, University of Wollongong, Dubai, EMBRI, Italy and several conferences in the areas of Marketing, Sales and Distribution. Her papers have been awarded Gold medals for best research papers at the Association of Indian Management Schools (AIMS) conventions. Published several articles on Marketing, supply chain, sales and Distribution in international and national journals.
Was part of the team at “Global colloquium on participant centered learning” at Harvard Business School, Boston and worked on teaching with case studies and developing curriculum for management courses. Participated at the follow-on sessions at HBS, Shanghai.
She was invited by Pace University, New York and many leading business schools, for lectures and discussionsonpursuing collaborative research.
Authored books on Applied Marketing, Social Media Marketing and several case studies.
Member: ELCITA, Federation of Karnataka Chambers of Commerce and Industry, Was Chairperson, Southern chapterFICCI ladies organization,.