22nd Feb 2019
Delhi NCR Brand Summit &
Hot Brands 2019
The New ABCs of Marketing AI,
Brand Engagement, Content
The New ABCs of Marketing AI,
Brand Engagement, Content
Vice President & Head of Marketing
(India Region) for UiPath,
Joint CEO
Mirum India
CEO
Dentsu India
CEO
iProspect
Joint CEO
Mirum India
Dean
IFIM Business School
CEO
Paul Writer
CEO
Havas Worldwide
Co-founder, CEO and Chief Creative Officer
Fractal Ink
Director, Inbound Sales and Marketing
India & Sri Lanka, Meltwater
Time | Topic | Details |
8.30 am – 9.30 am | Event registration & light refreshment |
|
9.30 am – 9.45 am | Welcome & context setting | Jessie Paul, CEO, Paul Writer |
9.45 am – 10.30 am | Understanding and building your personal brand | Jessie Paul, CEO, Paul Writer |
10.30 am – 11.00 am | Transition break |
|
11.00 am – 1.00 pm | Masterclass: Art and science of digital storytelling | Dron Malhotra, Industry Lead at Adobe India and Arvind Jamwal, Industry Lead – Digital Marketing at Adobe |
1.00 pm – 2.00 pm | Lunch |
|
2.00 pm – 2.10 pm | Welcome and context setting | Jessie Paul, CEO, Paul Writer |
2.10 pm – 2.25 pm
| Reinventing your brand for engagement in the age of Intelligence | Dron Malhotra, Industry Lead at Adobe India |
2.25 pm – 2.40 pm | The future of brands | Jessie Paul, CEO, Paul Writer |
2.40 pm – 2.55 pm | Customer experience to overtake price & product as the key brand differentiator – Are your insights fast enough? | Fireside chat: Himanshu Khanna, Country Manager – India, Sitecore and Jessie Paul, CEO, Paul Writer |
2.55 pm – 3.10 pm | Outside insight – How AI is transforming corporate decision making | Bhaskar Bose – Country Director, Meltwater India |
3.10 pm – 3.30 pm | Coffee break |
|
3.30 pm – 4.00 pm | Changing mindset changing execution : Simplifying complex CX for today’s marketers | Madhukar Uniyal, Director, Solutions Engineering, Oracle Marketing Cloud – India Pillar lead – Personalization and Online testing platforms – JAPAC (Japan & Asia Pacific) |
4.00 pm – 4.15 pm | Unveiling of #letstalkCX FAST 100 in association with Oracle |
|
4.15 pm – 4.30 pm | South smart: Nuances of connecting better with the South Indian consumers | Sathya Sriram, AVP, Strategy & Marketing, The Hindu Group |
4.30 pm – 5.15 pm | Building an intelligent brand | Panel Discussion –
|
5.15 pm – 6.00 pm | Unveiling of Delhi NCR Hot 50 Brands |
|