In 2010, Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) founded Paul Writer, with the aim of raising the bar on marketing in India. Jessie consults with B2B organisations on how best to reach their target audience and initiate mutually profitable conversations. She helps design and operate omnichannel marketing campaigns that deliver results. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.