In this segment of ‘Chai Break’, we talk to Head Marketing of Amagi Media Labs, a firm that is an expert in smart TV advertising. With Amagi, you can now advertise in a national channel, but in the city/ state of your choice. This geographical positioning on TV ensures maximum eyeballs and minimum spill over.
What makes a good marketer?
Ability to internalise the brand and create a consistent positive engagement through effective communication with the target audience
3 things you look for when you hire people?
Clarity in thought, willingness to learn, passion to execute
Your favorite destination for business trips?
Goa, if that could be possible J
Your favorite book?
Many favorites – A recent one was “Breakout Nations” by Ruchir Sharma
3 things would never do a meeting without?
Tea, banter and an agenda
When did you decide that Marketing is what you wanted to do?
About 6 months back, after about 17 years in sales and operations
Your favorite professional you follow on Twitter?
Sharath Chandra
Your most memorable advertisement?
Lifebuoy – the jingle was really catchy
Do you love data or hate data?
Love it when interpretable.
What are your marketing priorities for the year 2014/2015?
Optimise maximally