Home Insights Interviews Interview: IT Marketing Summit- Anil Rao, Business Manager, Fujitsu India Limited

Interview: IT Marketing Summit- Anil Rao, Business Manager, Fujitsu India Limited

1. From` internet of things’ to `internet of me’, how is technology helping you in doing your business better today?

Internet is everything today, business from Rs.1L turnover to whatever have dependency on Internet for business. People are using internet to find something or to be found. For example, besides my corporate links, I use Linked to get connected with peers, partners, customers and friends.

2. IT Marketing is changing rapidly, what according to you can organizations do today to equip themselves better to adapt to these changes in shorter timelines?

Invest in search engines, invest in digital marketing, invest in digital workshops etc…

3. What is one thing absolutely absolutely critical for the IT marketers who are in business today to be future ready?

Get ready to be found!!

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