Get to Know More about Ferns & Petals, nominated for our ‘Delhi/NCR Hot 50 Brands’
Mr. Vikaas Gutgutia,
Founder & MD,
Ferns N Petals
What makes your brand Hot?
Ferns N Petals is the name synonymous with floral and gifting needs and as the tagline itself suggests- “Flowers, anywhere anytime”. FNP is known for unique designs, presentation and strength to make exotic flowers from around the world available in more than 80 cities in India through its strong network of 185 floral boutiques. Delivering emotions and thurst for customer delight for last two decades makes our brand Hot!
A campaign that worked for your brand?
FNP engages its patrons on occasions such as Valentine’s Day, Mother’s Day, Raksha Bandhan, Diwali and New Year, through multifarious social media, radio promotions and on-ground activities. Valentine’s Day is like a festival for the brand. We set-up a huge floral installation in Delhi’s popular malls to engage customers and also to create brand awareness. This year we had set-up a Floral Train and invited actress Neha Dhupia to unveil the same. In previous years we have also created installations like a magnificent floral garden amidst the heart of a mall, this was a hit amongst the people. From the past 2 years, we are organizing a Flower Show called ‘Knotty Affairs’ that showcases unique floral creations and upcoming trends of the season.
What makes your brand different or stand out?
We are bestowed upon the responsibility of delivering emotions & happiness. In the course of 20 years, we have achieved the following milestones:
•World’s largest chain of floral boutiques •Delivering emotions since two decades • A bouquet is sold every 5 seconds at FNP •Adding new outlet every week • More than 185 outlets, 40% women entrepreneurs.
• Rarest of rare flowers anytime, anywhere in the world! • Delivering flowers/gifts faster than the courier service • Presence at every 200 kms in India. • 1172 skilled artists throughout the retail network
• Covering 52700 sq ft of retail space pan India • People express their feeling not just with flowers but with Ferns N Petals • A name synonymous with flowers in every household
• Order Delivery within four hours of placing the order