Pepperfry.com, India’s leading online Furniture and Home marketplace has initiated a highly engaging on-ground activation at key airports of Mumbai, New Delhi and Bengaluru to promote its unique brand proposition “Happy Furniture to You” this festive season. A first-of-its-kind traveler engagement from Pepperfry, the brand has created “Pepperfry Furniture Lounges” at the domestic departure lobbies of these airports to engage travelers, who can check-out the curated furniture range from Pepperfry.
In order to create a strong consumer connect Pepperfry has also rolled-out a “Festive Bonanza” and a “Selfie Mania” contest for travelers. Every traveler who visits the Pepperfry furniture lounge can get the benefit of using the Festive Bonanza offer and avail 20% discount plus 10% cashback on Furniture, Furnishings and lamps, Home Décor, Kitchen, Bed and Bath categories. Additionally for the Selfie addicts, Pepperfry will award12 lucky winners who get most likes on selfies clicked at Pepperfry lounges with shopping vouchers worth Rs 5000.
The on-ground airport activation has been executed by Milestone Brandcom to create awareness about the brand and introduce Pepperfry into the consumers’ consideration set for shopping furniture online. Talking about the activity Kashyap Vadapalli, CMO Pepperfry said, “We want customers to experience the quality of our furniture and familiarize them with the brand. These lounges act as Pepperfry display zones meant solely for experiencing the range of furniture from Pepperfry. This activation is an integral part of our larger marketing campaign to multiply our brand reach and build confidence in the minds of our prospective customers.”
Pepeperfry has recently rolled-out an integrated brand campaign to promote the brand during the festive season. Apart from the Airport activation the marketing mix also features high-impact television commercials across a bouquet of English Infotainment, Entertainment, Movies, and Lifestyle channels and select HD channels/properties, a sustained radio campaign, and key outdoor promotions across top cities. The campaign is also alive on digital and social platforms like Google, YouTube and Facebook.
This Diwali Pepperfry invites shoppers to celebrate furniture buying experience, online.