ESPNcricinfo, the leading digital cricket brand recently won an award at the National Award for Marketing Excellence by CMO Asia for its flagship quizzing property – CricIQ. The award was won for the ‘Best Online Quiz Competition under Special Awards Category’. National Award for Marketing Excellence acknowledges brands and their marketers with innovative, effective and successful marketing practices across industry. The platform recognizes marketers who have ensured their brand’s visibility by leveraging products and services through unique and advanced marketing strategies.
India’s #1 digital cricket brand, ESPNcricinfo launched CricIQ in 2014, the ultimate cricket fan IQ slugfest in the country. With 3 seasons between 2014 and 2015, CricIQ has proved itself to be one of the most popular multi-format and multi-platform quizzes that witnessed a huge participation from fans across the country. CricIQ Season 3, powered by Gionnee, was one of the most popular seasons, during the high voltage World Cup cricket campaign in February this year.
On receiving the award, Ramesh Kumar, Head of ESPN Digital Media India and ESPNcricinfo said, “CricIQ has evolved to become one of the finest quiz destinations for ardent cricket fans and quizzers across the country. With the World Cup fever gripping the nation, we launched the third season to keep the momentum going. We are indeed proud to have received the accolade for CricIQ and would like to thank CMO Asia for the recognition.”
ESPNcricinfo’s CricIQ, India’s only multi-format and multi-platform cricket quiz was launched in June 2014 to delight cricket fans across the country.