Paul Writer launches SAP Think Tank ,
Video interview series with Head of Sales highlighting best practices

Anish Khanna
CEO
Matrix Cellular

On technology being an enabler in keeping pace with the new rules on engagement and equipping the sales team better…

Business intelligence tools are being used by all companies and some are using it more than the others. The basic advantage is that these tools help us make intelligent meaningful conversation with customers about how they would use our service better. Finally these tools provide a better customer experience and these intelligent conversations also leave behind indelible impressions on customers about services as a company we are willing to provide or as an industry how things are changing.

“The basic advantage is that these tools help us make intelligent meaningful conversation with customers about how they would use our service better.”

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