How Desi Is Your Brand?

Is Your Brand Ready for Vocal for Local in India?

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch. To have a...
Checklist for Social Growth Tools

Checklist of Social Growth Tools – Free Download

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.