10 Kilos Extra Matters to Marketers

10 Kilos Extra Matters to Marketers

Yo! I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Are Brands Losing Their Magic?

Are Brands Losing Their Magic?

In the digital world, a product’s substance is more highly valued than the stories woven around it. I love starting my classes with a statement...

Marketing Modification!

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...
Omni-channel Strategy for Digital | Patanjali Jeans

Omni-channel Strategy for Digital | Patanjali Jeans

Yo! I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital.  We had a lovely group of participants from...

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