The ABC of Account Based Marketing

Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...
How do marketers spend their day at work

What Do Marketers Do All Day?

How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...

5 Marketing Ideas for Vishal Sikka’s Infosys

R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi.  I grumbled but I got with...
Good Marketing Makes Presidents

Good Marketing Makes Presidents

Yo! Did you see Donald Trump's press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may...

What Your Brand Colors Say About Your Business

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...
10 Kilos Extra Matters to Marketers

10 Kilos Extra Matters to Marketers

Yo! I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Are Brands Losing Their Magic?

Are Brands Losing Their Magic?

In the digital world, a product’s substance is more highly valued than the stories woven around it. I love starting my classes with a statement...

Marketing Modification!

At Paul Writer’s CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a group of marketers...

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